Liverpool stars such as Roberto FirminoIbrahima Konate and Diogo Jota modelled the new jersey for the launch. None of them had even been born when the so-called "Second Summer of Love" was sweeping through the U.K. in 1988, although it's not hard to picture Firmino's beaming smile being lit up by UV lights on the dance floor of an Ibiza super club.

As a further nod to the city streets, the kit features a brand new custom typeface for the names and numbers which has been adapted from the block lettering found on the iconic road signs that are dotted around the town -- from Penny Lane to Anfield Road.

Those names and numbers will sit upon a clear panel of white fabric on the reverse of the trippy, iridescent shirts in order to, as the club puts it, "emphasise the individuality of each player" (i.e. make them easier to read.)

Liverpool fans won't have to wait long to see the team step up in their new hyper-colour kit: they will be wearing it when they face Manchester United in a preseason friendly in Bangkok, Thailand on Tuesday.